Your dog's routine should be as transparent as yours.
The standard we hold our own skincare to — applied to theirs.
A simpler ritual, ingredients you can read.
100% of the pets that participated in our study experienced improved staining.
read our study →
Day 1
Day 21
Everyone's Human Grade. We're Pet Grade.
human grade
Fragrance allowed
Essential oils common
Made for human skin pH
pet grade
Fragrance free, every batch
No essential oils
pH-matched to pets
Questions, answered.
Is it safe for cats?
Yes. Both formulas are fragrance and essential-oil free — formulated for dogs and cats.
Is it safe for cats?
Yes. Both formulas are fragrance and essential-oil free — formulated for dogs and cats.
Is it safe for cats?
Yes. Both formulas are fragrance and essential-oil free — formulated for dogs and cats.
Is it safe for cats?
Yes. Both formulas are fragrance and essential-oil free — formulated for dogs and cats.
What if they lick it?
Every ingredient is ingestion-reviewed. Lick-safe by design.
How often should I use it?
clear. daily until stains fade, then as needed. ear. weekly for most dogs — less than you think.
Can I cancel my subscription?
Anytime, in one click from your account. No minimums, no fees.
4.9 · from 500+ owners
★★★★★
I read every ingredient first. Then I ordered two.
Mara & Juno · verified
★★★★★
Tear stains gone in two weeks. Nothing harsh.
Jen K. · verified
★★★★★
Finally, a pet brand that meets my skincare bar.
Priya S. · verified
