the circle

Care, kept up.

Membership isn't something you buy.

It's something you're given — free, the moment you subscribe. No tier to unlock, no fee to clear. You keep your dog's routine going; we take care of the rest.

The 7 a.m. ritual, kept simple.

Because staying should be worth it.

Most subscriptions reward you for signing up and forget you the day after. We wanted the opposite — a relationship that gets better the longer it lasts. The circle is our way of saying thank you, again and again, for keeping your dog's care going.

Every refill, another month of easy.

The longer you stay, the more it gives back.

3 months

a little something to play with.

A blythe toy, on us. A thank-you for starting — and the beginning of your dog's story with us.

Send us a photo of them with it. We love to see it.

Miso, three months in, undefeated.

6 months

your dog, in your pocket.

A custom keychain, made from a photo of your dog. Send us your favorite shot; we'll turn it into something you'll carry everywhere.

Nori, a Maltese, six months in.

12 months

a year of care, made just for them.

A limited-edition bundle, customized for your dog — the kind of thing we only make for the people who stay.

One dog. One year. One of a kind.

Juniper's bundle. Juniper approves.

We started blythe because we got tired of turning a bottle over and not recognizing a single word on it. So we built the opposite — a brand you're meant to read. The circle is that same idea, extended: the people who stay are the people we build for, and the dogs we get to know become part of how blythe looks and sounds.

So send us your dog. We mean it.

— the blythe team

Loved by pet parents

See what other pet parents are saying.

★★★★★ 4.9 · 1,284 reviews

Reema H.

It's the first ear product my vet didn't roll his eyes at. The ingredient list is actually one I'd put on myself.

Marcus T.

The snap-activate format is genuinely clever. No spillage, no measuring, no half-soaked cotton balls in the bin.

Jen K.

Cleared my Maltese's tear stains in two weeks. No bleach smell, nothing harsh - just works.

Priya S.

I read INCI lists on my own skincare. Finally found a pet brand that meets that bar.

Sofia R.

Two dogs, two coats, two completely different ear needs. Both calmer at clean-up time within a week.

Image area Hero · lifestyle

Most pet brands hope you won't read the label. We built ours hoping you will.

Care, kept up.

Share the circle. Get rewarded for it.

Send a friend to blythe. When they join, they get something — and so do you. Bring a few, and it grows.

1

one friend

They get $10 off, you get $10 off.

3

three friends

A free refill, on us.

5

five friends

An exclusive circle gift.

Every membership starts with a subscription. Pick yours.

Subscribe to any bundle and the circle comes with it — free, from day one.

Most chosenblythe bundle (ear + clear)

Complete Bundle

$50.00

ear. + clear. — the full daily routine.

Every month-pause or cancel anytime

the circle included — free

ear.

ear.

$28.00

Snap-activate ear cleaning buds.

Every 2 months-pause or cancel anytime

the circle included — free

clear.

clear.

$30.00

Tear & saliva stain wipes.

Every month-pause or cancel anytime

the circle included — free

All bundles ship free · every ingredient published · veterinary toxicologist reviewed

Pause, skip, or cancel anytime.

The circle isn't a lock-in. Manage your subscription in a tap — push a shipment back, skip a month, or stop altogether. The gifts you've already earned are yours to keep.

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Your routine, on your terms.
Image area Hero · lifestyle

start the circle.

blythe · care, on purpose. · blythepets.com